Eliminate mid-day eye shadow creasing and disappearing acts with Prime Time Eye Primer by Red Apple Lipstick. Your eyes will look awake and bright, with eyeshadow lasting for over 8 hours. Prime Time keeps oily eyelids from ruining your eye shadow application and corrects any natural discoloration. This hypoallergenic eye shadow primer for sensitive skin is perfect for mature and oily lids, ensuring no more itchy, red, or tired eyes. The texture is a creamy powder consistency—not a liquid, powder, or cream, but somewhere in between, providing the best of all worlds.